That Sh*t Will Never Sell
  • Home
  • THE BOOK
  • THE BRANDS
  • HIRE DAVID
  • BLOG
  • CONTACT
Picture
BuY THE PAPERBACK
BuY THE E-BOOK
Blog

WHERE HAVE ALL THE ICONS GONE? PART 2

30/10/2019

0 Comments

 
Picture
Soon after he designed the Baileys label, Bob Wagner took space in the back room of our office. It was 1974 and factories were on a 3-day week. Times were tough.

I had seen an ad for Arm & Hammer Baking soda on TV during a trip New York. It was being promoted as a Fridge Freshener. Intriguing idea. I went to Bob and said “I think a fridge deodoriser is worth a look. But surely we can come up with a better design than a cardboard box?”  We wanted to see if we could develop the idea and sell it to an interested client.

About a week later, Bob quietly showed us the egg design. We thought it was perfect. The iconic shape, the brilliant logo and the snowflake dot to the ‘I’.  Breathtakingly good.

We never found a client to take on the idea.  So we did it ourselves.  And it did pretty well.  I wrote an ad for it which went on bus sides that read NO MORE KIPPER-FLAVOURED MILK.

For the full story and many more, click HERE see my book “That s*it will never sell!”


#design #ideas #innovation #newbrands #advertising
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    This is the personal blog of David Gluckman, author of "That S*it Will Never Sell"

    David Gluckman and Joel Garner
    View my profile on LinkedIn

THE BOOK

THE BRANDS

HIRE DAVID

DAVID'S BLOG

CONTACT

​ABOUT THIS WEBSITE


BUY THE BOOK
  • Home
  • THE BOOK
  • THE BRANDS
  • HIRE DAVID
  • BLOG
  • CONTACT