One of the surprising outcomes of the book has been the large amount of interest David has received from marketing event organisers, universities and business schools across the world. He has been invited to address their people, their clients, and their students about his experiences. His venues have included those establishments below and you can read testimonials from the people who invited him.
Following the publishing of "That s*it will never sell!", David has published widely and become an active member of the LinkedIn community in the fields of brand development, passing on his experience, his thoughts, and his comments on his own and others' ideas.
"That s*it will never sell!" has become a brand manual for a number of start-up entrepreneurs, especially in the drinks business. Several of these people, both from the UK and abroad, have contacted David either personally on or Skype and he has been able to make useful contributions to their work.
David has loved every minute of this, and wishes to encourage anyone with a bright idea to feel free to ask for his help and advice. "If anyone buys my book, they are entitled to whatever assistance I can offer. One of the great things about helping these bright young people is that it keeps me involved in a business I really enjoyed."
Here are some testimonials from people who benefited from David's help and advice.
We encourage you to contact David using the button below.
“Thank you so much David Gluckman for being one of the first to support us with such a talented vision and involvement, asking nothing but helping a start up. Your book has been such a rewarding source of information and ideas. I strongly recommend its purchase."
Co-Founder Amaretto Adriatico
“That s*it will never sell!" has been enormously inspiring in our creative development work - so many insights about how the industry works! We highly recommend it, in particular for people and companies like ourselves, trying to develop new products and challenging what’s out there.”
Co-Founder Gnista Spirits
“To create more than one successful brand is a mark of a special talent. To create so many household names that have stood the test of time is the mark of a genius. The desire to continue creating market-beating household names won’t come as a surprise to those who’ve had the pleasure of David’s company. David’s book is a joy to read for anyone interested in marketing or the history of brands, innovation, and product development. Provokes serious thought around what constitutes efficient and effective development of loved products and brands.”
Former Coca-Cola, Unilever & Orange marketer
“Thank you to David Gluckman and his great no-holds-barred book! A great insight to the world of drink and brand creation which really shines light on how a brand is created and the sort of challenges one needs to overcome for it to succeed. David was very kind to meet Jamie & me when we were starting out on our Feragaia journey. He offered great advice and helped us start out on the path towards where we are today.”
“David's book was an hilarious, informative, and highly inspiring read. Not only is it a must for anyone involved in creating drinks or drink brands, but a really useful text for anyone looking to bring any new idea to life. The lessons shared in this book, are sure to stay with me for years to come and I continue to recommend this book to all that will listen!"
Founder of Infinite Session, Alcohol Free Lager
“After reading David’s book, I knew he was someone whose advice would be invaluable to my brand development. Since I originally contacted David, he has been instrumental in steering us in the right direction, giving us invaluable insights and most importantly helping us avoid repeating mistakes other products have made over the years. His book is our bible and I couldn't recommend it more strongly to anyone looking to launch a brand.”
Founder Kinsale Spirit Co
“If you are looking for business school pedagogy on innovating & creating brands in a corporation (i.e. opportunity funnel, stage gates, relentless focus grouping, etc., etc.), this is NOT the book for you. However, if you are looking to understand as to how to glean that “X Factor” which makes new products, “The Brand,” I’m afraid that you may miss your daughter’s soccer match or fail to pick up your significant other from the mall once you start reading this book! (FAIR CAUTION)
Great brands are created FOR consumers and BY consumers in reality, the rest of us are all just supply chain. David’s keen insights into working backwards from consumer needs and “potential” perceptions, with a great package design along the way (this book’s cover!) and then looking to place that ball in the center of the bat from the get-go makes all the difference. And he weaves successful launches with stories galore and lots of pictures!
I don't work for Chubb but you'll get your money back from me if you don’t enjoy this book.”
Founder & CEO, Somrus