"That s*it will never sell!"
The engaging story of Baileys Irish Cream (and other classic drinks brands) by a visionary drinks creator
The Whole Story of Baileys Irish Cream
Billions of bottles sold across 160 countries. 220 million litres of fresh, Irish cream consumed annually. Baileys is today an iconic brand etched into the global consciousness. But in 1973, when neophyte drinks entrepreneurs David Gluckman & Hugh Seymour-Davies first concocted Baileys Irish Cream in their tiny Soho office, they were confident they had an original hit on their hands.
Their unshakable belief in the idea enabled them to negotiate some rocky roads on Baileys' journey to success
As it turned out, those detractors were wrong.
From Iconic Brands to Iconic Business Career
David Gluckman’s compelling autobiography is crammed with entertaining anecdotes drawn from over forty years of brand creation in and around the drinks business. He started in the 60s at the beginning of the 'Mad Men' era.
The book is illustrated with fantastic drinks photography and the inside stories behind dozens of famous drinks brand that remain staples in homes and bars all over the world.
"That s*it will never sell!" tells, in sparkling, laugh-filled detail the unexpected story of David Gluckman's rise from drinks dreamer to global drinks inventor.
Simple Lessons that Cut Through The Bulls*it
- How to keep faith and how to earn valuable buy-in when doubters pour scorn on your creativity.
- When to push hard in a pitch and when to ease back and take a critique.
- How to pilot your idea through the complexities of a modern business machine designed to avoid risk.
In Other Words
“'That s*it will never sell!' has been enormously inspiring in our creative development work - so many insights about how the industry works! Highly recommended, in particular for people and companies like ourselves, trying to develop new products and challenging what’s out there.”
Co-Founder Gnista Spirits, Malmo, Sweden
"David's book was a hilarious, informative and inspiring read. Not only is it a must for anyone involved in creating drinks or drink brands, but a really useful text for anyone looking to bring any new idea to life. The lessons shared in this book, are sure to stay with me for years to come and I continue to recommend this book to all that will listen!"
Founder ‘Infinite Session’ Alcohol-free Lager London
“I spent a couple of absolutely fabulous days in December reading your brilliant book, “That shit will never sell!” It was terrific - packed full of psychology and creativity. It was an extraordinary read. I have been recommending it to friends and colleagues since. The incredible serendipity involved in the creation of the brands, the creativity that went into the design and backstory, and the astonishing precursors of many of the brands was almost jaw-dropping. I’ve learned more about Baileys than I’d ever imagined. I would recommend this to any student interested in the psychology of branding, advertising and marketing.”
Professor G Neil Martin
FRSA Head of Psychology, Regent’s University London Author of Psychology, and The Neuropsychology of Smell and Taste”
About The Author
David Gluckman was born in Port Elizabeth, South Africa on 1st November 1938, the day Sea Biscuit and War Admiral fought out the race of the century at Pimlico Park, Baltimore. Educated in Johannesburg, he joined a local advertising agency after university and soon fell in love with the business.
He made the pilgrimage to London in 1961 and worked as an account executive on Procter & Gamble, Kerrygold, Lyons teas and several Unilever accounts. Always a frustrated copywriter, he escaped into product development in 1969, met a man from IDV and his life changed forever.
He lives in London with his wife, Barbara Bryant, has one daughter, Romany Turner, and a grandson, Marlo.