I spent a lifetime in the brand development business. During that time I must have been part of a team that passed judgment on more than 2,000 designs.
Looking back, I can think of three designs that I think deserved ‘icon’ status. Strangely, they were all created by the same man, a quiet, modest genius called Bob Wagner.
First, he designed the Baileys Irish Cream label. We’d never met and I briefed him on the telephone. He didn’t even present the work. He sent it to us via his wife Amy, who was part of our team. His Baileys label became the generic design for all subsequent cream liqueurs.
If you’re interested in the full story, click HERE where you can preview and order my book.
More about Bob Wagner’s other iconic designs coming soon!
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