Le Piat d’Or was the most successful wine brand in the UK in the 1970s.
Its instantly recognisable bottle and easy accessible taste made it the perfect introduction to wine. And its hilarious TV ads drove its popularity.
For the full and unlikely story behind Le Piat d’Or read the book which you can preview and order on www.thatshitwillneversell.com
There are more stories about famous brands – and it’s a brilliant and unexpected Christmas present.