the UK'S first ‘Lo & No" Beverage Summit

I attended the world’s first ‘Lo and No Beverage Summit’ at the Millennium Hotel in London’s Knightsbridge on 15th and 16th October.

The event was organised by Kisaco Research, a company that specialises in working with ‘early adopters in growth markets’.

My major take home was that in future summits, the agenda needs to move on from analysing the broad opportunities for Low & No Alcohol brands, and into drilling down into the products themselves.  Why do their offers to consumers represent persuasive alternatives to alcohol?

For my full thoughts on the conference, head over to my article on The Buyer by clicking HERE

#marketing #lowno #alcoholfree #productdevelopment