Once in a while, if you're really lucky, design can transform a good idea into a great one.
Another piece of Wagner genius. The brief was skimpy. A short telephone call. We were off abroad and needed a rough design to explain a fairly unusual idea to the IDV board a few days later.
We got back from our trip and there it was, the perfect realisation of the idea and just the one. I couldn’t believe that it would end up looking that good.
Aqua Libra became one of the iconic brands of the 1980s and even Princess Diana volunteered that it was one of her favourite drinks. (It was in The Mail on Sunday, so it must have been true).
For the full story buy my book which you can preview HERE
PS Aqua Libra, along with another one of my brands, Purdey’s, landed in Britvic’s hands. They are doing a great job with Purdey’s. But instead of bringing beautiful Aqua Libra back to life, they turned our beautiful Bugatti into a Vauxhall Viva!
#design #innovation #ideas #newbrands #drinks