A PLUG FOR 'INSIDE-THE-BOX' THINKING

In a world full of broken paradigms, innovation and thinking outside the box, I had a dig into my memory bank about all the work I did over the past 50 years.

My conclusion? All the best ideas came from INSIDE THE BOX : digging through the data, worrying 24/7, and keeping every good idea I ever heard resting in my head.

Common sense over lateral thinking.

BAILEYS happened because of prior experience on Kerrygold butter; CIROC because someone in Tblisi said that Georgians back in the day made vodka out of grapes.

Have a look inside the box at my book which you can preview and order HERE

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