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The Brands
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The Brands

Here are some of the brands that are discussed in the book.  A few, like Baileys, have become massive global brands.  Others, Le Piat d’Or and Aqua Libra, shone brightly for a while and then slowly vanished from sight. Some of David's favourite ideas, Distilled Guinness and IQ, didn’t even leave the drawing board.  He remains convinced they can still make it.

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Aqua Libra
AQUA LIBRA
80s icon enjoyed by Princess Diana 
Baileys Irish Cream
BAILEYS IRISH CREAM
'The big one' Inspired by Kerrygold Irish butter
Baileys Whiskey
BAILEYS WHISKEY
Irish whiskey matured in Baileys flavour barrels
Bass LA
BASS LA
Loads of flavour,
only 1% alcohol
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BELLE MARIE
 Canadian blueberries made sophisticated
Carignac
CARIGNAC
Brandy from Bordeaux – home of the finest wine
Cîroc
CIROC
The first vodka made from grapes not grain
Coole Swan
COOLE SWAN
Probably the world’s best-ever cream liqueur
Dexters
DEXTERS
The world's first calorie-free sports drink
Fridge Fresh
FRIDGE FRESH
Great design turned a wish into a brand
 
Gilbey's Green Label
GILBEY'S GREEN LABEL
      Indian whisky, New York style
Godet
GODET
Belgian chocolate Cognac cream liqueur 
Greensleeves
GREENSLEEVES
'After Eight' cream liqueur. 'Chicago Shock'.
Distilled Guinness
DISTILLED GUINNESS
A favourite, presented 1998 never launched
IQ
IQ
'The think drink' for mental energy.
J&B Jet
J&B JET
Edgy, modern J&B for young swingers
J&B Sub Zero
J&B SUB-ZERO
First whisky designed to be drunk frozen
Kenya Cane
KENYA CANE
Cane spirit from Kenya, 'Safari Africa'
Piat D'Or
LE PIAT D'OR
The French wine the 'rosbif' English adored
Oxford Blue
OXFORD BLUE
Quintessentially English marmalade aperitif
 
Pandits
PANDIT'S
Indian drinks for UK curry restaurants
Pfaff's
PFAFF'S
Name inspired by a Belgian goalkeeper
Primavera
PRIMAVERA
Seville orange aperitif aimed at Martini Rosso
Purdey's
PURDEY'S
First case delivered to Abbey Road studios...
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ST LEGER
The UK's first cooler or 'alcopop'
Sheridan's
SHERIDAN'S
Conceived in 5 minutes in the Dublin airport bar
Smirnoff Black
SMIRNOFF BLACK
The world's smoothest vodka. Just taste it!
Spey Royal
SPEY ROYAL
Metallic purple took Thailand by storm
Stubb's White Rum
STUBBS WHITE RUM
‘Macho’ Australian white rum aimed at Bacardi
Tanqueray Ten
TANQUERAY TEN
Fresh botanical gin for a fresh, clean taste ​

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