The Brands
Here are some of the brands that are discussed in the book. A few, like Baileys, have become massive global brands. Others, Le Piat d’Or and Aqua Libra, shone brightly for a while and then slowly vanished from sight. Some of David's favourite ideas, Distilled Guinness and IQ, didn’t even leave the drawing board. He remains convinced they can still make it.
AQUA LIBRA
80s icon enjoyed by Princess Diana
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BAILEYS IRISH CREAM
'The big one' Inspired by Kerrygold Irish butter
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BAILEYS WHISKEY
Irish whiskey matured in Baileys flavour barrels
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BASS LA
Loads of flavour,
only 1% alcohol |
BELLE MARIE
Canadian blueberries made sophisticated
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CARIGNAC
Brandy from Bordeaux – home of the finest wine
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CIROC
The first vodka made from grapes not grain
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COOLE SWAN
Probably the world’s best-ever cream liqueur
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DEXTERS
The world's first calorie-free sports drink
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FRIDGE FRESH
Great design turned a wish into a brand
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GILBEY'S GREEN LABEL
Indian whisky, New York style
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GODET
Belgian chocolate Cognac cream liqueur
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GREENSLEEVES
'After Eight' cream liqueur. 'Chicago Shock'.
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DISTILLED GUINNESS
A favourite, presented 1998 never launched
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IQ
'The think drink' for mental energy.
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J&B JET
Edgy, modern J&B for young swingers
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J&B SUB-ZERO
First whisky designed to be drunk frozen
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KENYA CANE
Cane spirit from Kenya, 'Safari Africa'
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LE PIAT D'OR
The French wine the 'rosbif' English adored
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OXFORD BLUE
Quintessentially English marmalade aperitif
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PANDIT'S
Indian drinks for UK curry restaurants
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PFAFF'S
Name inspired by a Belgian goalkeeper
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PRIMAVERA
Seville orange aperitif aimed at Martini Rosso
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PURDEY'S
First case delivered to Abbey Road studios...
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ST LEGER
The UK's first cooler or 'alcopop'
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SHERIDAN'S
Conceived in 5 minutes in the Dublin airport bar
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SMIRNOFF BLACK
The world's smoothest vodka. Just taste it!
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SPEY ROYAL
Metallic purple took Thailand by storm
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STUBBS WHITE RUM
‘Macho’ Australian white rum aimed at Bacardi
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TANQUERAY TEN
Fresh botanical gin for a fresh, clean taste
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